TOBi Bridges Fantasy With Reality in "Sweet Poison" Video [PREMIERE]
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The singer takes the audience on a visual journey through his subconscious.
TOBi just released the music video to his latest single, “Sweet Poison.”
The stunning visual shows the rising Nigerian-Canadian artist’s thoughts encapsulated through image—from striking and simple shots, to surrealist scenes.
“I wanted to take listeners on a trip through my subconscious and experience what my vivid world looks like,” TOBi told Okayplayer.
And he did just that, with the Sigmund Freud-inspired track.
“I’m very fascinated and inspired by the surrealist movement and artists that brought out a magical element in everyday moments like Pablo Picasso, Salvador Dali and Frida Kahlo. When the producer Eddie Liguori and Director Ryan Charles Griffin came up with the concept for this, it aligned with my vision of turning my ideas into literal art pieces. I wanted to bridge the world of fantasy with reality. Visual art is the perfect medium to do so. I believe we all have special stories, so I intend to create art that manifests something unique within the observer.”
The song is slated to be featured on TOBi’s forthcoming debut album due later this year.
Watch “Sweet Poison” below.