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Pharrell Reveals Notorious B.I.G. Line That Introduced Him to Chanel, Details 'Akira'-Inspired Collaboration

Pharrell Reveals Notorious B.I.G. Line That Introduced Him to Chanel, Details 'Akira'-Inspired Collaboration

Photo by Vickey Ford (Sneakshot) for Okayplayer

“Bags by Chanel, Baby Benz traded in your Hyundai Excel.”

Ahead of his upcoming collaboration with Chanel, Pharrell joined host Tyler Brûlé on a recent episode of the iconic fashion house’s 3.55 podcast.

Discussing his history with the brand  — at one point, admitting he’d hoped to will a Chanel connection into existence by sketching the double-C logo onto old sneakers —  the producer revealed how a line from the late Notorious B.I.G.‘s “One More Chance” first introduced him to the C on both sides. He goes on to express his gratitude for the opportunity to work on a capsule collection with the luxury house, referring to the family of designers as a “guild of artisans.” His aptly-titled Chanel Pharrell collection, teased in a recent Harper’s Bazaar Korea feature, hits digital and physical shelves on April 4th.

WATCH: Pharrell, Malik Yusef, and Vic Mensa, Produce Song for Bizarre Korean Eyewear Ad

On the music end of his ever-broadening career, Pharrell contributed production to Solange’s When I Get Home and will throw the inaugural installation of his Something In The Water festival in his hometown of Virginia Beach, VA later this month.

Hear Pharrell’s 3.55 interview below along with a film on the inspiration behind the new collection.

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