Watch Maxwell's Spooky "Shame" Video

I just feel that the veils represent the shame that I think a lot of black women feel about their beauty — about their features and about their place in society. So I think the veils play a pretty big role with that.

I just wanted all people who feel that they’re veiled in some sort of shame or veiled in some sort of compartmentalized experience to unveil themselves and to let their face be known and let their stories be known. And that’s kind of what the video is about.