In the past, young up-and-coming Charleston, South Carolina rapper Matt Monday has tried to make unique videos with depth.
However, with his new single, the stripped down Sonny Digital-produced banger “You Know Who,” the rapper keeps things minimalistic. The video, which was directed by the rapper himself, features Monday rapping in front of various set pieces.
The “You Know Who” video was premiered by VIBE Magazine. The rapper talked a little bit about his new video:
“As I was planning for this album I realized a lot of the current visuals, and some previous, were kinda dark…So I decided to go left with this one and try something fun.”
The song is expected to be on Monday’s debut album, Candy Paint Playground, which is dropping later this year under his label, Southern Wealth in Music.
Check out the “You Know Who” video below.