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The First-Ever Music Video for Marvin Gaye's "What's Going On" is Poignant and Politically-Charged

The First-Ever Music Video for Marvin Gaye's "What's Going On" is Poignant and Politically-Charged

The First-Ever Music Video for Marvin Gaye's "What's Going On" is Poignant and Politically-Charged

Source: Motown/Youtube

Nearing 50 years since its initial release, the symphonic soul classic gets a hard-hitting 2019 visualizer.

As it readies a standalone release of Marvin Gaye‘s only cover-to-cover live performance of What’s Going On, the late singer’s estate has released the first-ever music video for the album’s revered title track.

READ: Marvin Gaye’s Only Full Live Performance of What’s Going On Set for First-Ever Vinyl Release

Released Friday as the first installment of Universal Music Group’s “Never Made” project — providing visuals for classic cuts that were never fitted with one upon initial release — the Savannah Leaf-directed video allows the poignant and politically-charged sentiments of Gaye’s classic to resonate in 2019 as a call-to-action. The clip plays a performance of the track over vignettes that tackle Flint’s ongoing water crisis, underscore racial tensions, police brutality, soaring healthcare costs, and the traumatic effect of mass shootings in our schools.

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Watch the first-ever music video for Marvin Gaye’s “What’s Going On” below. The vinyl release of Gaye’s 1972 Kennedy Center performance is slated for October 18th. You can pre-order your copy via Sound of Vinyl today.



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