Kanye's "Sunday Service" Trademark Application was Rejected

A case of divine intervention?

Kanye West's bid for a "Sunday Service" trademark has officially been denied by the U.S. Patent and Trademark Office.

Filed in July, (well after the rapper began selling merchandise with the weekly event's name blasted across it,) the application hoped to secure the rights to "Sunday Service" for use on tees, hoodies, dresses, footwear, socks, hats and just about anything else you can imagine under the overpriced Yeezy umbrella.

According to a TMZ report, West's application was denied because someone already registered the "Sunday Service" trademark and the rapper's use of would " cause confusion in the marketplace."

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Documents obtained by TMZ also note West is free to challenge the decision, but it's unclear whether the current owner of the trademark can now make a claim for profits obtained through the sale of "Sunday Service" merchandise at West's previous events (this writer kinda hopes they get that check, though.)

The application's denial didn't stop West from taking his gospel ensemble to Jamaica, performing at the historic Emancipation Park in Kingston earlier this week. The merch for that event pivots to new album/film promo, featuring the title of his upcoming documentary and (maybe) album, Jesus is King. The collection is packaged with a digital download of the album (upon eventual arrival) on his site.

You can watch a few clips from the Kingston performance below.