Kanye Confirms ‘DONDA’ Will Drop Friday, Previews New Song in Beats Ad Starring Sha’Carri Richardson

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Sha'Carri Richardson stars in a Kanye-scored ad spot for Beats by Dre.
Source: Youtube/Beats by Dre

A Beats by Dre ad spot aired last night during Game 6 of the NBA Finals featuring the best glimpse yet at Kanye West’s incoming album, DONDA.

Well, it seems we will, in fact, get a new Kanye West album this week.

Last night, the rapper confirmed the incoming release of his new project, DONDA, in a Beats by Dre ad spot scored by a new song called “No Child Left Behind.” The commercial aired during Game 6 of the NBA Finals and stars sprinting phenom, Sha’Carri Richardson, who was unanimously favorited to take home the gold in the 100m sprint at the Summer Olympics in Tokyo before testing positive for cannabis and ultimately being left off the US track team.

The 30-second commercial also offers the best glimpse yet at West’s post-Jesus is King output for all who weren’t in attendance for this past weekend’s album listening party in Las Vegas. Early reports from the session claimed the 12-track album features appearances from Travis Scott, Baby Keem, Ty Dolla $ign, Pusha T, Playboi Carti, Kaycyy, and Kanye’s late mother, for whom the album is named after.

DONDA will be officially released this Friday, July 23rd. Ahead of the drop, West is throwing another listening party in Atlanta’s Mercedes Benz Stadium on Thursday night at 8pm. According to the Beats spot The event will be livestreamed via Apple Music.

Hear a snippet of Kanye West’s new song “No Child Left Behind” in the Beats ad spot below. Tune into Apple Music on Thursday night to watch the livetream of the DONDA album listening party in Atlanta.


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