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Is Kanye West Launching His Own Streaming Service?

Is Kanye West Launching His Own Streaming Service?

Is Kanye West Launching His Own Streaming Service?
(Photo by Pierre Suu/GC Images via Getty Images)

The rapper and recent presidential hopeful shared a “roster proposal” for a streaming service called “YEEZY Sound.”

On top of mounting a presidential bid, Kanye West may be on the verge of launching a new streaming platform.

Late last night, West unveiled a handwritten list of artists to be featured on “YEEZY Sound” (see below.) It includes Clipse, drummer Tony Williams, longtime ghostwriter Cyhi The Prince, his daughter North, and, of course, himself. According to a Billboard report, a trademark for the company was filed in late 2017, asking for rights to the “streaming of music, audio, images, video, and other multimedia content, over the Internet.”

The trademark application was processed not long after the rapper filed suit against JAY-Z’s Tidal for $3.5 million in unpaid advances. As a result, Tidal terminated its exclusivity rights to West’s music after failing to pay out a contractual bonus to the rapper, who reportedly wrangled 1.5 million new subscribers for the service with the release of his 2016 album, The Life of Pablo. West was one of 16 artist owners to buy into to the underdog DSP in 2015, along with Beyoncé, Daft Punk, J. Cole, Nicki Minaj, and others.

Like many of West’s non-music ventures, it’s unclear whether this will ever actually get off the ground (or if it was even intended to in the first place.) But his clothing brand does appear to be booming. Days before announcing his intention to run for the country’s highest office as one of its least qualified candidates, West unveiled went public with the announcement of a 10-year deal between The Gap and his Yeezy line.

The partnership promises to bring adult and children’s clothing designed by West to the company’s arsenal of 1,100 stores across the globe. The first collection is slated to arrive next year, when, god willing, West is not the president of the United States.

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