Kendrick Lamar is Reportedly Shopping Around for a New Publishing Deal
K.Dot making money moves
Rap superstar Kendrick Lamar is shopping for a new publishing deal. According to Billboard, Kendrick's management company, Top Dawg Entertainment, is receiving offers that range from $20 to $40 million.
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The sources who spoke to Billboard claim that Kendrick has already received an offer for $28 million, while another offer was for $23 million, which included $11 million on the spot. Although it hasn't been confirmed, these deals are likely for Kendrick's entire catalog
Kendrick is shopping around because his publishing deal with Warner/Chappell Music which he signed before he was a rap superstar is about to expire.
This is a good time for Kendrick to be shopping for a new deal. The rapper has never been as popular. His 2017 album DAMN. moved 4.14 million album consumption units.
Throughout his career, K.Dot has generated 9.5 million album consumption units.