Users Demand Refund From Spotify After Heavy-Handed Drake Promotion
Drake SZN or refund SZN?
Drake’s latest album, Scorpion, is a smash. The album, which is the rapper’s fifth, was being streamed 10 million times every hour over the weekend, according to Spotify.
That is a record.
And of course the album got a bunch of streams. Scorpion was heavily promoted on Spotify. There was a whole campaign around the LP, called Scorpion SZN. Drake’s face was featured on playlists that didn’t even feature the rapper (“Best of British” anyone?)
— Spotify (@Spotify) June 29, 2018
Some Spotify users were not happy with this, however. And they started to strike back. Subscribers have called out Spotify, saying that this wasn’t promotion; this sort of Drake coverage was advertisement. And since they pay for an ad-free experience, they should get a refund.
Billboard points out that Reddit user Schwagschwag said he made a complaint to Spotify, and was able to get a refund because of it:
GET THIS MONTH REFUNDED. I just messaged spotify customer service on their website and told them I wanted a refund since this is advertising and I pay for premium with no ads, and they have now refunded my last payment. Complain, take your money back, and let them know you will cancel if they pull this shit again. Money talks. Money walking away talks.
Others in the comment section tried the same strategy but had no luck. Subscribers also toko their complaints to Twitter, and shared their stories:
.@Spotify when you pay for premium membership you pay for no advertising. This ‘drake spam’ is advertising. Can us paid users expect any kind of refund?
— Kieran Hemming (@KieranHemming) July 2, 2018
If you have an extra 20 mins and you pay for Spotify premium, you can email their support and ask for a refund for this month because of all the Drake spam. That was advertisement and you paid for no ads!
— Maddy Mo (@maddymorzenti) July 2, 2018
@Spotify I pay for premium which is presented as ad free… yet I’m getting blown up w Drake ads. I want a refund.
— Robert Baldwin (@the_realbobbyb) July 2, 2018
Spotify: hey, we make playlists catered to your unique tastes.
Spotify user: listens to 18 hours of Mongolian throat singing, Icelandic drumming bands and a peruvian death metal band.
Spotify: pls listen to drake
— Spochadóir. (@creamygoodness_) July 1, 2018
Me: I’m looking for some good music..
Spotify: How about Drake?
Me: Eh.. Kinda in the mood for something else..
Spotify: Ok, so Drake?
Me: No, listen I just..
Spotify: DRRRAAAKKKEEEEE pic.twitter.com/N4T7eqCwFA
— tanner 🧢 (@tanncap) June 29, 2018
Spotify has not responded to this controversy. It will be interesting to see how they will handle big releases from now on.