Toro, whose real name is Chaz Bear, previously described the album in a press release as "a response to how disposable culture has become and how it affects creativity. While listening, you might pay attention or ignore, either way that's ok, this is music for a creative mind."
Prior to the album's release, Chaz had released two singles from it — "Ordinary Pleasure" and "Freelance," the latter of which he released a music video for.