TIDAL announced the news on their Twitter page. They did it by releasing a teaser for the video. The teaser is quite ominous; it features a man on the floor as the camera pans out:
— (@)
This isn't the first "Kill Jay Z" teaser we've seen.
Back in June, a couple of days before the album was released, JAY released a trailer for "Kill Jay Z," which featured a boy running as the music played: