Drake Explains His ‘Iceman’ Livestreams and Album Rollout

Drake has taken a unique approach to the rollout for his upcoming Iceman album. The 6 God released three Iceman livestream episodes over the past few months and he recently explained to Complex why he wanted to take a different approach.

“I have been dying to act and have been dying for a challenge,” Drake said. “The game is extremely calm seas right now. Nobody is rocking any boat on the water and so once we discussed a livestream rollout, it just sounded like the perfect mix of risk and reward for me.”

Back in July, Drake began his Iceman rollout with a livestream and previewed his single “What Did I Miss?” His second stream featured Drake in a factory and a woman dancing in a drained pool to “Which One” with Central Cee. He ended the episode in a London airport playing an unreleased track.

In September, the third episode was released and featured Drizzy in Italy previewing songs like his “Somebody Loves Me” remix and “Dog House"

“I think I am always capable of recognizing when things are shifting and not being weirdly affected by it, not being jealous, not being thirsty, just finding how I can shine light or co-exist or make it a part of our ecosystem,” he said. “With this, I just would study IRL streams versus the stagnant ‘bedroom cam’ streams, and I feel like IRL just had so much unpredictable energy and movement.”

Drake has yet to announce an official Iceman release date. 

“I think I am always capable of recognizing when things are shifting and not being weirdly affected by it, not being jealous, not being thirsty, just finding how I can shine light or co-exist or make it a part of our ecosystem,” he said. “With this, I just would study IRL streams versus the stagnant ‘bedroom cam’ streams, and I feel like IRL just had so much unpredictable energy and movement.”

Drake has yet to announce an official Iceman release date.