Donovan Mitchell Invests in Black-Owned Wellness Brand

Donovan Mitchell is interested in making wellness more accessible to families. The Cleveland Cavaliers All-Star is teaming up with WellWithAll, a Black-owned wellness brand co-founded by Demond Martin and Carmichael Roberts. The company offers supplements and energy drinks. 

According to a press release, the energy drinks contain 45 calories and 80 milligrams of natural caffeine for energy. “Performance starts with education and understanding what to put in your body,” said Mitchell. “In the NBA, we have access to the information and products we need to perform at a high level and maintain mental clarity. With this investment in WellWithAll, I’m helping make sure more families have access to the products and tools that make wellness a reality for everyone, not just a luxury for a few.”

Mitchell is expected to play an active role with the brand. He will collaborate with WellWithAll on various health equity initiatives, from storytelling that resonates with younger audiences to programs designed to expand access to practical wellness resources.

“Donovan and I share the same belief that where you’re born should never determine how well or how long you live,” said Demond Martin, co-founder and CEO of WellWithAll. “Generational wellness requires long-term thinking. By investing capital in WellWithAll, Donovan is helping to build a future where daily health resources are easier to access and designed with intention for the people who need them most.”

WellWithAll was built on a simple but urgent truth: too many families are navigating preventable health challenges without the tools, clarity, or early support they deserve. Through premium better-for-you products and its broader wellness ecosystem — including the $1M WellWithAll Prize for AI-powered innovation in health equity — the company is working to close health gaps that have persisted for generations.