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Verzuz is Taking its Talents to the NFL for a Pro Bowl Highlight Battle
A group of NFL all-stars will compete in a Verzuz highlight battle.
With the success of Swizz Beatz and Timbaland's ongoing Verzuz music battle series, the group has now partnered with the NFL and Verizon for the league's virtual Pro Bowl event. From January 26 to 29 at 8 PM on Instagram, Twitter, YouTube, FaceBook and more, Pro Bowl players like Deshaun Watson, Jalen Ramsey, and Myles Garrett will face off in a battle of highlight plays.
The event will be hosted by NFL Hall of Famer Deion Sanders and NFL Network host MJ Acosta-Ruiz.
"I'm looking forward to seeing the players go head-to-head with their highlights," Swizz said in a release. "These guys are icons just like the artists," Timbaland added. "Let's give them their flowers. Verzuz partnering with the NFL made sense for us with culture, sports and music being so aligned."
NFL EVP and Chief Marketing Officer Tim Ellis explained that the move helps expand the league's reach to younger and more casual audiences.
"Our social and influencer programs are centered around developing innovative concepts that help expand the reach of NFL players as well as our game," Ellis said. "This opportunity to connect the NFL Pro Bowl with Verzuz for the first time is a perfect continuation of our strategy. Through this collaboration, elite Pro Bowl players will get an opportunity to directly engage with fans in real-time in a friendly debate of their career highlights, in an array of diverse categories that will show that our players’ personalities off the field are just as fun and entertaining as their extraordinary talents on the field."
The full list of participants will be announced soon. As of now, Deshaun Watson, Jamal Adams, Budda Baker, DeAndre Hopkins, Jalen Ramsey, Cameron Jordan and Myles Garrett have been confirmed. Stay tuned for further updates.
