Reebok unveils their limited edition shoe with Trevor ‘Trouble’ Andrew
Reebok Classic and Foot Locker have joined forces to launch a new content and event series called Reebok Presents 3:AM. The series is centered on two legends in their perspective field: rapper Cam’ron and visual artist Trevor ‘Trouble’ Andrew.
On Tuesday night, Reebok held an event to announce the series and unveil a super limited footwear and apparel capsule collection designed by Trevor called Reebok Classic x Trouble Andrew 3:AM. During the event, guest got to see the first chapter of the ‘3:AM’ series, which is about creatives doing their work late at night. There was also an official reveal of Trevor’s sneaker — which sold out almost instantly online on Footlocker.com and Reebok.com — and two long-sleeve and two short sleeve tees.
There was also a performance from Cam’ron. Cam, who was wearing Trevor’s sneakers and his own Dipset jacket, did classics like “Oh Boy,” “Hey May,” and “Dipset Anthem.”
Okayplayer was in the house for the event. We got to ask Trevor how he designed the shoe. He told us:
“It was just really quick for me. I just really picked up a pen and started drawing on a shoe. I picked that silhouette because it was the one I most identified with. I just felt like it would be fun to draw on, and I would actually wear and skate in it.”
Scroll down to see the first chapter of the 3:AM series and to check out some photos from the event.