Questlove Launches New Plant-Based Cheesesteak Sandwich
The Roots bandleader and drummer puts a new spin on the Philly classic.
Questlove has announced a new meatless cheesesteak that will be debuting in the spring in Philadelphia before making its way across the United States in the summer.
Questlove’s Cheesesteaks, which are made through Impossible Foods, a California-based company that develops plant-based substitutes for meat and dairy products, will first be made available on March 28 when the Phillies take on the Atlanta Braves at Citizens Bank Park, according to the Courier Post. The sandwiches will also be available at all 81 Phillies home games and at Billy Joel and The Who’s concerts at Citizens Bank Park on May 24 and May 25, respectively.
The food item will then be sold at 40 Live Nation venues in the U.S. including The Met Philadelphia and BB&T Pavilion this summer.
“We first tested out this product at our annual Roots Picnic music festival in Philly in 2018,” Questlove said in a statement. “Without any forewarning, we offered the cheesesteak in our VIP area, which was mainly populated with friends and family and no one believed me when I told them the ‘meat’ was not beef, but plant-based. My team and I saw an opportunity to roll out the product on a much larger level.”
“To have the Phillies and Live Nation as our initial partners is great as it speaks to my love for my hometown of Philadelphia combined with my love of music,” he added. “However, the goal for this product is to create a global network of restaurants, venues and retail locations where Questlove’s Cheesesteak can be purchased.”
Questlove isn’t the first rap-related artist to support Impossible Foods’ endeavors. The Wu-Tang Clan’s GZA, Ghostface Killah, and RZA all starred in a web series promoting the California company’s Impossible Sliders, which they made for White Castle.
Source: Courier Post