Barack Obama and Quincy Jones Bow to Clarence Avant, 'The Black Godfather,' in Trailer for New Documentary
Arriving June 7th.
Attempting to unpack the industry titan’s 60-years of smashing ceilings, the doc stitches together interviews with a prestigious roster of musicians, actors, and politicians, including, Barack Obama, Quincy Jones, Bill Clinton, Jamie Foxx, and David Geffen.
Avant entered the business side of music in the early ’60s to empower black artists, quickly developing a reputation as a fixer and connector of black entertainers and activists. He worked with Venture Records in Los Angeles and founded the labels, Sussex and Tabu, signing icons like Bill Withers, Dennis Coffey, and Idris Muhammad. Avant is also credited for saving Stax and Motown at pivotal moments that risked their erasure.
Later on, Avant made moves in Hollywood, producing Save The Children, Deliver Us From Evil, and Jason’s Lyric. He passed his notes from a mentorship with Louis Armstrong’s longtime manager to Jimmy Jam and Terry Lewis, L.A. Reid, and Babyface, taking them all under his wing at different junctures in their respective careers.
Get acquainted with the incalculable legacy of Clarence Avant in the trailer for Netflix’s The Black Godfather below.