The ad features articles of PUMA activewear, presumably set for future release.
Lauren London announced plans to continue her late boyfriend Nipsey Hussle’s collaborative efforts with PUMA on Tuesday afternoon. The brand shared the creative vision behind the ad through a statement. Watch the preview in its entirety above.
“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey. This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”
The ad, set in the couple’s hometown of Los Angeles, features pieces of PUMA activewear, presumably set for future release. London recites a short poem by Nipsey’s sister Samantha Smith. Hussle’s “TMC” collaboration with the brand debuted in September and sold out within a day of release. 100% of the product’s proceeds went to the Neighborhood Nip Foundation.
Frequent Hussle collaborator Rance of 1500 or Nothin’ provided the score for the video. Danny Williams handled the ad’s directorial duties.
SOURCE: Lauren London – YouTube