“Every day, there are new reports of how this pandemic is killing African Americans at much higher rates than other communities,” said Scott Mills, BET President. “BET is using all of our resources – our capital, our media platforms, our relationships with the creative community, sponsors, businesses and charitable organizations to support our community in this time of crisis.”
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Mills's emphasis on the high rates of coronavirus taking the lives of African Americans is spot on. What started off as a joke about Blacks being immune to the deadly virus has been disapproved. A recent NBC report argues that COVID-19 is attacking specific Black communities throughout the country including Chicago.
Celebrity guests will share up-to-date information in addition to driving viewers to needed resources. Live virtual appearances and musical performances will be the base of “Saving Our Selves: A BET COVID-19 Relief Effort.” The lineup of guests will also be sharing how they’ve been coping with the coronavirus pandemic. Created in partnership with United Way, all proceeds will be donated to African American communities severely impacted by COVID-19.
Connie Orlando, EVP Specials, Music Programming & Strategy at BET released the following statement:
“Our goal for this special is to come together in a collective spirit of strength, community and hope. As we unite in harmony and compassion, through the collective healing power of music, comedy and entertainment, we can bring restoration and inspire the world that our brighter days are ahead.”
“Saving Our Selves: A BET COVID-19 Relief Effort” will air on April 22 at 8 p.m. EST.
