AWKWORD takes hip-hop back to its' essence with this brand new video "Bars & Hooks" featuring Sean Price, The Kid Daytona, and The Incomparable Shakespeare (with Harry Fraud on the beat). The title says it all, what more can you ask for? Video directed by Andre Ward. You can purchase the single here, where 100% of the proceeds go to Aim to Live, a non-profit dedicated to eradicating street violence and empowering at-risk youth in our neighborhoods.