JMSN looks like he has plans of releasing a video for every song off of his self-titled album - and I’m completely ok with that. Today, he offers up some lo-fi visuals for track 13, “Price.” Reminiscent of a VHS home movie from the 80s/90s era, The Detroit vocalist laments paying the price of losing the one he loves while drinking away his sorrows and dancing in the street. Says JMSN of the song/video: "trying to understand that you’ve got to lose a lot to win. I wanted the video to be super-raw and different from anything I’ve ever done.” Video directed by Kane Chattey. You can cop JMSN’s self-titled album via iTunes.

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