5 Best Moments From Super Bowl LX, Including Bad Bunny
From Kenneth Walker III’s MVP performance to Coco Jones channeling Whitney Houston, these were the big moments from the big game.
Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on February 08, 2026 in Santa Clara, California.
Photo by Kevin C. Cox/Getty Images.
The 2026 Super Bowl is officially in the history books, with the Seattle Seahawks defeating the New England Patriots 29-13 at Levi’s Stadium in Santa Clara. Of course, Bad Bunny’s halftime performance was one for the ages, plus we got a showstopper from Coco Jones and a Dunkin' commercial that overdoes the '90s nostalgia in the best way.
Here are the five best moments from Super Bowl LX on Sunday.
5. Levi’s “Backstory” ad ends with a Doechii appearance
Levi brought in a host of famous backsides for their newest “Backstory” jeans campaign. Evoking some classic album covers from icons like George Michael and Bruce Springsteen, the clip ends with a grinning Doechii and an extended ad also features full appearances from global superstar ROSÉ; reigning NBA MVP and Champion ShaiGilgeous-Alexander; filmmaker, Roots drummer and DJ Questlove; model and cultural voice Stefanie Giesinger, and Disney-Pixar Toy Story character Woody.
4. Dunkin' reimagines 'Good Will Hunting'
With Ben Affleck as the titular character instead of his buddy Matt Damon, this spot was turned into a ‘90s sitcom spoof overstuffed with goofy catchphrases and cameos from Clinton-era TV stars Jason Alexander (Seinfeld), Jennifer Aniston and Matt LeBlanc (Friends), Jaleel White (Family Matters), Alfonso Ribeiro (Family Matters), Jasmine Guy (A Different World), Ted Danson (Cheers) and — Tom Brady? It’s so bizarre that it works.
3. Kenneth Walker III wins Super Bowl MVP
The Seattle Seahawks' running back managed to rush for 135 yards on 27 carries, had 26 yards on two catches and was named Super Bowl MVP. And his performance not only happened on the biggest stage — it happened in front of family, including his father, Kenneth Walker II, who had never seen him play an NFL game in person.
2. Coco Jones salutes Whitney Houston
"Lift Every Voice and Sing" Performed by Coco Jones at Super Bowl LX
For her soul-stirring version of “Lift Every Voice and Sing,” the award-winning singer/actress wore a dress that was designed to resemble the famous tracksuit the late Whitney Houston wore during her unforgettable National Anthem performance at Super Bowl XXV back in 1991.
1. Bad Bunny's amazing halftime performance: saluting Latinos, love and America
Bad Bunny's Apple Music Super Bowl Halftime Show
He did exactly what he came to do. As a teary-eyed John Leguizamo said after the halftime show, in the face of hate, the Grammy winner offered a performance of love. Embracing all shades of the Latin diaspora, Bad Bunny put on for brown people, Spanish speakers, Latin music — and he did it with help from Lady Gaga and Ricky Martin. Other celebrity cameos included Pedro Pascal, Jessica Alba, Cardi B and Karol G. There was even a wedding. Early estimates reported by CBS say that Bad Bunny’s performance is projected to have drawn around 135 million viewers — which would make it the most-watched halftime show in history, only slightly ahead of Kendrick Lamar‘s 133.5 million record set in 2025.
