Pastor: “Speak now or forever hold your…” Jidenna: “Hold my beer.”
Last week finally saw the arrival of a debut full-length project from the Wondaland do-it-all. And while the video campaign behind The Chief has already been a stellar one, today he keeps the hot-streak going with a Fear & Fancy-directed heartbreaker. “Bambi” may present itself as a sweet-as-can-be trapped-up fifties doo-wop number, but at its core, it’s a stone-cold account of loss and requited love. Here, The Chief drowns his pains before embarking on the seemingly-impossible task of chasing down the one that got away. He makes it to the steps of the chapel, but not much farther. Shoutout to Insecure‘s Jay Ellis for his brief cameo as the groom.
The “Bambi” video follows a parking-lot-dwelling treatment for “The Let Out” and his feel-good clip for the dancehall-styled summer smash “Little Bit More,” both of which can be found on The Chief. Watch the new clip down below and grab your copy of Jidenna’s new album on iTunes today. Hold tight for his next transmission in the weeks and months ahead.