Guru’s son Keith Casim holds it down in the video for the second single from One of the Best Yet.
The second set of visuals for Gang Starr‘s One of the Best Yet album has arrived. The “Bad Name” video features everyone’s favorite oldhead, Anthony “Spice” Adams. Guru’s son Keith Casim parts with his dreadlocks to perform the vocals, while Spice blesses viewers with his dance moves. The trio is surrounded by sculptures and memorabilia while vintage Gang Starr footage plays in the background.
The track uses a vocal sample from an older DJ Premier production — Massachusetts MC Ed O.G.’s “Sayin’ Somethin,” from his 2000 album The Truth Hurts.
One of the Best Yet is available on major streaming platforms.
In a recent interview, Premier revealed J. Cole wasn’t the first rapper considered to appear on the album’s first single, “Family and Loyalty.”
“I was like, ‘This needs a guest. Who do I get?’ My manager’s bringing up Drake, because I had just done ‘Sandra’s Rose.’ I reached out to Drake. 40 told me he was getting ready to do the Scorpion tour, so it was going to be really hectic unless I could wait until after the tour was over. I was like, ‘Nah, I don’t want to wait that long,’” Premier said. “So I thought about Kendrick Lamar. I reached out to them, they said the same thing—he’s really starting this new album and in that zone, so doing anything outside that right now might be a little hectic.”
“Then I texted J. Cole and said, ‘Hey man, I want to send you something. It’s a secret Gang Starr album,’” the producer continued. ‘I texted him the song, and he hit me back within five minutes and said, ‘Bro, I got the chills right now.’ He said, ‘Oh my God, I’ve got to be on this. I just need a little time to have some family stuff. I’m about to have another child.’ He kept his word. After his second son was born, he sent me the vocals over.”