The visual campaign supporting The Weeknd's new album Starboy has been a continuation of the dark, drug-fueled fantasies brewing in Beauty Behind The Madness. Today, yet another coke-and-red-cup-filled spectacle arrives in support of the record, visualizing the album cut "Reminder" as a watch-the-world-burn party with an unfuckwitable guest list, including Drake, A$AP Rocky, Metro Boomin, YG, Travis Scott, French Montana and likely a few more that flew over and under the radar.
Watch The Weeknd and all his friends burn LA down in the new video for "Reminder" below and pick up a copy of Starboy on iTunes today. Tomorrow, he launches his tour of Europe and North America, the dates for which are listed just beneath the player.