Photo Credit: Vickey Ford for Okayplayer
Spotify Will Now Let Artists Upload Music Directly, Bypassing Labels and Distributors
The streaming service has launched a self-upload feature and a royalties dashboard for independent artists.
On Thursday, Spotify sent invitations to a select group of independent artists in the U.S as a part of their rollout allows them to upload music directly onto the streaming platform through their Spotify For Artists account.
This move would allow artists to bypass record labels and distribution groups and grant them automatic royalty payments to be transferred to their bank accounts.
The feature is in invite-only beta form now, but stands as a major update to the company's Spotify for Artists program, which allows artists to manage their pages and view listener engagement metrics.
The streaming service is allowing a select group of independent artists the ability to upload their music directly onto the platform.
Indie artists Noname, Michael Brun, VIAA, and Hot Shade reportedly worked with Spotify for the feature roll out.
“Artists have told us that releasing their music on Spotify can sometimes be a little nerve-wracking, so we wanted to give as much transparency to the process as possible,” Kene Anoliefo, a senior product lead on Spotify’s creator marketplace team, told Rolling Stone. “The new features we built really speak to ease and flexibility. We’re working with independent artists and their teams to own their copyright and distribute their content.”
Anoliefo told Billboard. "There will be no limit or constraint on how often they can upload. We think that can open up a really interesting creative space for artists to begin sharing their music to their fans on Spotify."