Real life members of L.A.’s Pirus and Crips street gangs give their take on Kendrick Lamar‘s music and signature Reebok Ventilators in a new ad from the sneaker giant and Top Dawg Entertainment. Compton natives G Weed and Jigga discuss the importance of Kendrick’s music to their hometown, their respective introductions to gang life and the task of achieving unity in their community. Check the footage below to watch the full breakdown. Purchase Kendrick Lamar’s To Pimp A Butterfly LP via iTunes. Purchase the Ventilators via reebok.com. Stay tuned for more from TDE.
Spotted at MI.