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Fashion Friday: A$AP Mob x PacSun, New Era x Kenzo + Pharrell x Elle UK = #NOThappy

Fashion Friday: A$AP Mob x PacSun, New Era x Kenzo + Pharrell x Elle UK = #NOThappy

Pharrell Williams - Elle UK Style Award - July 2014 - Photography: Doug Inglish

Fashion Friday is back with more fresh news. Pharrell returns on a rather sour note in our style roundup this week as the ELLE UK cover boy for the next July special edition, which features Skateboard P wearing a Native American headdress. The stylistic choice has sparked controversy across the web and some fans have taken their outrage a bit further with the creation of a #NOThappy hashtag meant to express mass disappointment with the questionable wardrobe choice via social media.  On the singer’s Facebook page, one fan wrote: “You have no right to wear a headdress that is sacred to Native people. Those headdresses are earned and not worn to make a buck or draw attention.”

ELLE’s website initially read:

We persuaded ELLE Style Award Winner Pharrell to trade his Vivienne Westwood mountie hat for a native American feather headdress in his best ever shoot

The text has since been adjusted in light of the current dust-up:

Continuing our tradition of featuring cult male icons on collectors edition covers we persuaded ELLE Style Award winner Pharrell to collaborate with us on his best ever shoot.

Though fashion has always been about crossing creative boundaries, this is not the first time that a major voice in fashion has made style a bigger priority than respect. Pharrell has since responded, issuing an apology through BuzzFeed:

I respect and honor every kind of race, background and culture. I am genuinely sorry.

The bigger question is whether the stylist’s decision is one that comes from a lack of culture, a lack of interest or a very basic desire to create a buzz? While that question may never be answered, it is also worth asking whether utilizing social media to issue an apology will be enough? Feel free to express your opinion on the matter in the comments. Scroll down for the remainder of this week’s fashion wrap-up.

A$AP Mob collaborated with California lifestyle label PacSun to deliver a summer capsule collection.  The New York hip-hop collective is featured in the PacSun lookbook, where you’ll find a wide-range of street wear garments including an impressive headwear section. The items featuring cool graphics and portraits will be available beginning, June 10th.

Next on the line up, New Era has introduced a collaboration with KENZO. Inspired by Jean-Michel Basquiat‘s work, the French luxury label brings an artsy feel to the street wear brand. On the inescapable 59FIFTY cap, you’ll discover 4 different water-inspired prints.

Korean label The Earth recently unveiled their Spring/Summer ’14 backpack collection. Their accessories, made from practical lightweight and water resistant fabrics always do an effective job of standing out. For the latest series of items, the label definitely piles the best features into one style.

Last but not least, PUMA has put in a bit of work with illustrator Sophia Chang. The Queens-bred designer projected her vision and experience onto two classic PUMA models, the Puma Disc and the PUMA Basket. Inspired by the city landscape’s, she came out with 4 different tones, which makes the result pop when plastered across a shoe, which is already a winner.


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