The poster art for Spike Lee‘s Do The Right Thing is considered iconic: an image that compliments one of the most important films to have come out during the late 1980s and 1990s of classic black films.
Now, it is getting a special place at the Smithsonian’s National Museum of African American History & Culture. The institution announced this week that the poster had been selected for the museum’s permanent collection.
“I am humbled that my agency, 11:24 Design, is regarded as the preeminent ad agency in America for creating memorable images for the film and TV industry,” Art Sims, the creator of the poster, said in a statement. “1124 Design, Inc. is the only African American owned ad agency to be recognized for our design work in film advertising for the film Do The Right Thing by the Smithsonian Institution – National Museum of African American History & Culture on display in the exhibition, Taking The Stage.”
Sims is also responsible for creating memorable images seen for a number of films, including Malcolm X; Jungle Fever; King of New York; and Love & Basketball.
“My Dear Friend, My Dear Morehouse Brother – Da Great Actor Bill Nunn As Most Of You Know Him As Radio Raheem Passed Away This Morning In His Hometown Of Pittsburgh,” Lee had announced on his Instagram account. “Long Live Bill NUNN. RADIO RAHEEM Is Now RESTING IN POWER. RADIO RAHEEM WILL ALWAYS BE FIGHTING DA POWERS DAT BE. MAY GOD WATCH OVER BILL NUNN.”
If you are now making plans to see this latest addition to the Smithsonian museum you may be waiting for awhile. The institution is sold out through March 2017.