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Quality Control Music Acquired By HYBE In $300 Million Deal Led By Scooter Braun

Quality Control Music, label for Migos, City Girls, Lil Baby and more, has entered acquisition and merging with HYBE America.

Quality Control Music has signed off on a lucrative deal with multinational entertainment company HYBE America. On Wednesday (February 8), Variety reported that the Atlanta-based music label has entered an agreement and merger with HYBE America, in a deal led by HYBE America CEO, Scooter Braun.

Founded by CEO Pierre “Pee” Thomas and COO Kevin “Coach K” Lee, Quality Control Music houses a full roster of artists including Migos, Lil Baby, City Girls, Duke Deuce, Lil Yachty and more. Valued at $320 million, QC's deal with HYBE America aligns with the latter's mission to be "rooted in music with interests in other mediums and platforms related to entertainment, lifestyle and culture." QC's roster will continue to have a partnership with Universal Music Group.

"HYBE are perfect partners for Quality Control as we come together to take our story and work global. All of HYBE’s leaders are entrepreneurs with phenomenal combined history finding talent and taking it to the highest levels," said Coach Pee in a statement. Taking QC worldwide requires key partners like this who understand building something from the bottom and aiming sky high. It matters to us greatly their grasp of culture and acutely seeing what QC has built and the limitless path of where it can go.”

Braun's relationship with Thomas and Lee began in the early-2000s, when the RBMG Records founder lived in Atlanta. Throughout his storied career, Braun has managed pop superstars Justin Bieber and Ariana Grande. Last November, Bieber performed at the Atlanta memorial service at State Farm Arena for Migos member Takeoff.