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Ben Blackwell, a co-founder of Third Man Records, connected the dots between Kanye West and Rubye Shelton.
Artists with cult followings have regularly left easter eggs in the details of their anticipated releases.
On Friday Ben Blackwell, co-founder of Jack White’s record label Third Man Records, uncovered one of Kanye West‘s latest. Blackwell discovered that the “AR 1331 A” sequence on Jesus is King’s artwork matches the pressing plant code assigned by Archer Records to a 1970 gospel single.
The A-side of the single features two tracks from Rubye Shelton: “I Want the World to Know Jesus” and “God’s Going to Destroy This Nation.” Blackwell gave a statement to Pitchfork, saying “I knew the past decade spent in the deepest, loneliest recesses of Archer Record Pressing nerd-dom would eventually lead me to the biggest recording artist in the world. But enough about Jack White…who is this Kanye guy?”
Third Man archivist and Detroit music historian Ben Blackwell has cracked the code on the mystery of what “AR 1331 A” means on Kanye’s “Jesus Is King” artwork. It’s the Archer Records (AR) pressing plant code assigned to this 1970 Detroit gospel single. @kanyewest @KimKardashian pic.twitter.com/ChOn1S4eZc
— Third Man Records (@thirdmanrecords) November 1, 2019