Jay-Z's '4:44' Tour Actually Made A Lot Of Money
However, a new report reveals that the Brooklyn rapper actually made close to $50 million through slow ticketing. Used to block out bots and scalpers that instantly buy up tickets by pricing premium tickets higher and closer to their actual value while offering inexpensive (but less desirable) seats to fans, slow ticketing has become common among touring artists.
In the case of Jay-Z using slow ticketing allowed the artist to keep upper level seats inexpensive and available to his fans, as well as make more money through platinum and VIP ticket sales, according to a report from Billboard.
As Billboard notes:
…the rapper sold 426,441 tickets on the 32-date tour, grossing $44.7 million in ticket sales and another $4 million in platinum and VIP tickets, averaging an impressive $1.5 million per show. That’s up substantially from his other two solo treks — the 2013-2014 Magna Carta Tour reported 42 shows to Billboard Boxscore with an attendance of 436,939 and $37.4 in ticket sales. Jay’s 2009-2010 Blueprint 3 Tour grossed $33.1 million with 439,540 tickets sold for 39 shows.
Initially, reports perceived the lack of instant sellouts as soft demand for Jay’s tour. However, with this new information that was obviously not the case.
Recently, Jay released the music video to 4:44 standout “Family Feud.” In the video, Beyoncé and Jay come face-to-face at a confessional booth. In another, Jay walks Blue Ivy down the aisle of a church as Bey watches. Along with family features, the video shows a lurid love scene gone fatally awry. Because after all, like Jay said, “nobody wins when the family feuds.”