If you ever wanted to buy stock in rapper, now is your opportunity.
For years, Jeff and Mark Bass were two of Eminem’s most reliable contributors, producing classics like “Rock Bottom,” “Cleanin’ Out My Closet,” and “Lose Yourself.”And now they are making it so you can invest in some of those songs.
Jeff and Mark, who are known as the Bass Brothers, are selling up to 25 percent of what they own of Eminem’s early catalog to Royalty Flow, a startup started by the online marketplace Royalty Exchange. The Bass Brothers don’t regularly work with Eminem anymore, so the catalog is material from the years 1999 to 2013.
— Royalty Exchange (@royaltyexchange) September 25, 2017
Royalty Flow will then list their percentage of the catalog on the stock exchange after they raise anywhere from $11 million to $50 million in funding.
Eminem has nothing to do with this venture. A rep for the rapper talked to Variety and said:
“Eminem is not involved in any deals for the sale of recording royalties and has no connection to this company.”
According to the Financial Times, they are asking for $2,250 for 150 shares of the stock. The idea is that, because of the rise of streaming, the value of music royalties will continue to go up. (To put things in some context, Goldman Sachs predicted that global revenues would go up to $41 billion. Last year, the revenue was $16 billion.)
If all goes well, Eminem’s catalog will just be the start, with Royalty Flow investing in more catalogs.