Freddie Gibbs and The Alchemist Star In New Campaign for Avirex x Timberland

The brands join forces for a campaign that embraces the classic look of Timb’s 6 Inch Boot.

Freddie Gibbs and The Alchemist perform during the 2021 Governors Ball Music Festival at Citi Field on September 24, 2021 in New York City.
Freddie Gibbs and The Alchemist perform during the 2021 Governors Ball Music Festival at Citi Field on September 24, 2021 in New York City.

The Alchemist and Freddie Gibbs are the stars of a new campaign from Avirex and Timberland. The collaboration marks Avirex’s 50th anniversary and comes on the heels of Timberland celebrating the 50th anniversary of the iconic “6-Inch Boot” in 2024. 

According to HYPEBEAST, the 6-Inch Boot is returning in the iconic golden wheat colorway. The boot has a co-branded hangtag attached, and the Avirex logo is on the back of the outsole.

The duo also reintroduces Avirex’s Icon Jacket. The silhouette, which has stood the test of time for decades, is executed in Timberland leather, also in the wheat colorway. Croc-embossed leather appears here as well, beneath the collar. Co-branding can be found on both the front and back.

Alchemist and Gibbs dropped Alfredo 2 in July and they hit the road on a joint tour the following month.