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Diddy Launches Our Fair Share Platform to Help Minority-Owned Small Businesses Get PPP Funding

Diddy Launches Our Fair Share Platform to Help Minority-Owned Small Businesses Get PPP Funding

Photo Credit: Scott Dudelson/Getty Images

The platform will help simplify the application process surrounding the latest rollout.

In the midst of the COVID-19, business owners are scrambling to find some sort of relief. On April 23, Diddy announced his plans to help streamline the process.

OURFAIRSHARE.com is a platform “to help minority entrepreneurs and small businesses access much-needed capital amid the economic devastation brought by COVID-19.”

The announcement comes after the initial round of the Paycheck Protection Program. In a press release, the group says PPP dollars “disproportionately went to those with the right connections, rather than the greatest needs.”

“COVID-19 is devastating our communities,” Diddy said. “Without access to funding, we risk losing critical businesses that create jobs and help build opportunities and wealth in our communities.”

To assist in OurFairShare’s efforts, the platform partnered with the National Bankers Association. The group represents minority-owned financial institutions and connects minority-owned banks and financial technology companies.

Two weeks ago, Diddy launched a Dance-A-Thon Benefit to raise funds for healthcare workers. Diddy partnered with Direct Relief for the event. The non-profit coordinates distribution of masks, gloves, and gowns to healthcare professionals around the country.

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Our Fair Share will help ensure businesses and independent contractors understand that they are eligible for funding. Kenneth Kelly, chairman of the National Bankers Association, spoke glowingly about the partnership.

“Our leaders must unite,” Kelly said, “because the economic impacts on our communities are interrelated. We can help our communities weather this storm if we work together.”

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