Death Row Records Launches Interactive Museum For the Label’s 30th Anniversary

Torry Threadcraft Torry Threadcraft is a writer who covers music, sports, and…
Source: Death Row Records

The museum includes Death Row Records easter eggs and limited edition merchandise.

On Wednesday, Death Row Records launched “The Death Row Experience,” a retrospective gallery celebrating the label’s 30th anniversary. The label, now owned by Entertainment One, teamed up with crypto artist TillaVision and Flux88 Studios to create a virtual museum for the public to relive the label’s glory days. Take a look at the interactive event here.

The exhibit tells the story of the label’s origin, and includes 30 easter eggs for each year of the label’s existence. Collectibles include (of course) NFTs created by TillaVision, liner notes, medallions, pagers with real phone numbers and more activations. Fans are encouraged to upload their own photos and videos of their favorite Death Row artists for a fan exhibit opening June 30th.

“It’s been an honor and pleasure to work with Death Row Records, bringing its incredible history to the web in virtual reality for the first time,” TillaVision said in a statement. “We’re laying the groundwork for infinitely explorable space fans can enjoy their favorite Death Row Records music and memories. We’ve gamified the site by adding a scavenger hunt and incorporated NFT sales, exclusive merch, and even working phone lines that fans can call.  We created the Death Row experience to honor the artists and entertain the fans.  Enjoy this first look into the expanding Death Row virtual universe.”

The collection includes albums like Tupac’s All Eyez on Me, Dr. Dre’s The Chronic, Snoop Dogg’s Doggystyle and Doggfather, the Above the Rim movie soundtrack, and more.

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