“[There are] films that bombed here, that [they are] distributing.”
Riley took to Twitter over the weekend to explain the racial factor in this roadblock. In a tweet from late Friday night, Riley explains “Even tho [we’re] outperforming a gang of other movies, distributors [are] claiming ‘Black movies’ don’t do well internationally and [are] treating it as such.”
re: the international distribution of #SorryToBotherYou :
Even tho we'r outperforming a gang of other movies, distributors r claiming "Black movies" dont do well internationally and r treating it as such. There'r films that bombed here, that theyr distributing. Let em know wsup
— Boots Riley (@BootsRiley) August 4, 2018
Currently, Sorry To Bother You holds a score of 94% on Rotten Tomatoes, and is already in awards discussions. The film has grossed over $14 million in the four weeks since a limited release on July 6th, expanding to theaters nationwide the following week.
Hopefully, Riley’s newfound visibility as a visionary director has expanded his reach and pull in an industry that’s let representation flatline over the last decade, despite the success of Black Panther, Moonlight, and Get Out. Let’s see if distributors heed that call.