Rick Rubin and Russell Simmons discuss the rise of Def Jam Recordings in the first of a 4-part interview for NOISEY's Back & Forth series. The interview clip features Rubin and Simmons breaking down the early days of the now-iconic proving ground for some of rap music's most legendary artists. The discussion comes as the label prepares to celebrate its 30th anniversary this October. Founding fathers and music industry titans, Rubin and Simmons touch on everything from LL Cool J's work ethic to their first 12-inch vinyl release. Check the footage below to watch the first portion of the interview with Russell Simmons and Rick Rubin. Stay tuned for more from NOISEY.