The Kung Fu Kenny era continues with the arrival of the rapper’s new single and video, “DNA.” In the Nabil-directed video, Kendrick, who self-assigned the moniker on To Pimp a Butterfly, begins his transformation handcuffed and only slightly lucid, trading bars with an entranced (possessed?) Don Cheadle, before breaking free and rushing the streets to the embrace of Schoolboy Q and a righteous crew of fellow Angelinos, as his fully-realized traditional-garb-a-la-Bruce–Lee-in-Chinese-Connection self.
“DNA” arrives as a follow-up to “HUMBLE.” as the album’s tone-setting anthem, a feverish extension of the Kendrick’s conquer-all “Backseat Freestyle,” almost a week after he dropped “The Heart Part 4” and sent all the internets into a frenzy with that closing line and the rapidly-approaching date that came and went. On April 14th, Kendrick officially dropped his new album DAMN., now slated to be his third-consecutive No. 1 debut, after untitled unmastered and To Pimp A Butterfly.
Hit the link below to see Kendrick Lamar and Don Cheadle star in the video for “DNA” below. Revisit the cut in this week’s installment of The Round-Up and be sure to pick up a copy of the new album on iTunes today.