Solidifying the BK – NOLA connect, Mannie Fresh and Yasiin Bey prep for the release of their highly anticipated collaborative project OMFGOD. News of their acquaintance and subsequent studio work has done well to set the world on fire as the finished recording was preceded by a series of videos documenting their creative process. A proposed dream team that suddenly became a real possibility following Bey’s relocation to New Orleans, where Louisiana rapper Dee-1 – a mutual acquaintance and collaborator – made the connect. Here we are over a decade after the Hotboys and Blackstar, with the Berlin Wall of coastal rap battles broken in large part by the forces of maturity and social media, to find Brooklyn melding with New Orleans bounce. Mannie Fresh spoke to HipHopDX about the 10-track project:
We recorded way more than that. But rather than to [just] have somebody say like, ‘Oh, wow’ – I think a lot of times when you do that you throw away music. So, I just wanna give people like ten bangers and let’s be out.
Mos is a Hip Hop head, so it kinda came easy. And, by him being a Mannie Fresh fan, and me being his fan, it came real easy. And I think that’s the way the process should be. We should have fun. It was no stress; we didn’t have no budgets from nobody, we didn’t have nobody hanging over us, no A&Rs. It was just something that we decided to do.
If you think this is not major, you are crazy. Their shows are going to sell out. It is probably safe to assume that had they not chosen to release this project independently via digital download, retailers would potentially run out of product. This collaboration is shaping up to be hip-hop’s answer to the everlasting gobstopper – something no one knew they wanted, but everyone suddenly has to have. Do not sleep.
Spotted at 2DB