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Jessie Ware - "Say You Love Me" [Official Video]
Jessie Ware - "Say You Love Me" [Official Video]

Jessie Ware - "Say You Love Me" [Official Video]

Jessie Ware - "Say You Love Me" [Official Video]

Jessie Ware unleashes a soothing new clip for her pop-soaked ballad "Say You Love Me" off the forthcoming Tough Love LP. This is about as far into the commercially viable side of things as we go, but this brooding new cut has shades of some ish we can really get with. It's a broad-stroking number that's wispy and ethereal without getting too sappy. Ware's full-throttled falsetto soars all over a bare groove, ripe for the nighttime (think D'Angelo's "Send It On" with a touch of Joni Mitchell and Dev Hynes.)

Tough Love is slated to hit shelves October 6th and we've already had a few tastes of what's to come with "Share It All" and the Hynes-assisted "Want Your Feeling," but now it's time to lay your eyes on the very first visuals from the upcoming release. The UK soulstress sits alone, fixed in front of an imposing and somber landscape mural, tenderly pleading for affection as she belts out her broken ballad. Watch Jessie Ware in the video for "Say You Love Me" below and preorder Tough Love via iTunes today. Stay tuned, as we're now creeping up on the release of her album, which means plenty of sights and sounds to come.