TIDAL has enjoyed quite a run this year, establishing itself as the only true competitor to Spotify and Apple Music in the cloud wars. But it appears that music will be far from its final frontier, as Variety reports that the artist-owned company will soon be dipping its feet into the original scripted and unscripted TV programming pool, beginning with two confirmed projects, which adds to an already hefty batch of video content that includes 86,000 music videos.
For its new wave of programming, TIDAL is sharpening its chops with the Cipha Sounds-hosted comedic showcase No Small Talk akin to Def Comedy Jam, and on the dramatic side of things, they’ve taken on Money & Violence, a Brooklyn-based crime series that web-savvy Okayplayers may be familiar with. But it’s just the first step in ramping up the streaming services user experience, as they intend to keep adding original programming as their subscription base continues to bloom, now sitting at an impressive near-million. Viewers will have to wait until January for the new season of Money & Violence, but for Cipha’s piece, you can log on and stream now. Keep your ears to the ground and eyes on us for the latest from TIDAL in the months ahead.