Q-Tip, Rick Rubin & Gary Clark Jr. are more than just your dream studio session. The trio of game-changing musicians and producers also share a love for total control of their home audio, which is precisely why Sonos has tapped them, along with femme fatale rocker St. Vincent for their latest batch of advertising spots. Each ad finds one of the three waxing on their domestic audio setups and how intimate those venues are for them in capturing all that they seek from a recording. Tip finds his legendary record collection outpaced by the music-loving tikes, Clark explains that there’s no wrong place for the shrieks and cries of a six-string pentatonic strut and, Rubin, well, he does his little music guru thing, as expected. The campaign centers on various new products from Sonos that give you complete domain over what, where, when and how loud you rock in the crib; a perfect stocking-stuffer for those with the bank to procure. Watch as Q-Tip, Rick Rubin & Gary Clark Jr. star in a grip of new Sonos spot below and keep your ear to the ground for new grooves from each in the months ahead.
Voodoo & Old Donuts.