Jay Z finally reveals his short film for "Picasso Baby." Directed by Mark Romanek, the clip cuts down hova's six hour performance of the track at the intimate Pace Gallery last month into a ten minute piece. The video includes great moments that feature Jay interacting with fans, dancers, and other artists alike. In an interview with the Huffington Post, Romanek spoke on how the collaboration came together.
“About three months ago, Jay invited me to his office to hear the album. I was really impressed. I thought it was his most mature album and I thought it was a real leap for him, and we both expressed a dissatisfaction with the way things are done and a desire to do something different. He name-checks a lot of artists, so it immediately put me to mind of the whole fine-art world, and since he’s a performer I started thinking about a performance-art piece involving Jay’s music. And every time we tried to think of something that was radically different from Marina [Abramovic]‘s piece, it never seemed as good. So we said, what if we do something very much like that? But it was important to me that we weren’t just ripping her off, that we had her blessing, so we reached out to her and she loved the idea and said she’d be happy to bless the event with her presence. The phrase “music video” got tossed around a little bit at the beginning, and both of us were like, “We don’t want to do a music video. That’s from another era. We need to do something that’s more genuine, more spontaneous and more alive.”
Check out Jay Z's joyous video clip below.
