All shock, no awe.
Eminem has released a painfully-long new freestyle recorded at The Shelter in St. Andrew’s Hall in Detroit. The eleven-minute clip opens with a statement on battle rap, its historical purpose, and his personal approach to hip-hop’s one-time rite of passage.
Then, surrounded by kegs and a few bystanders, the rapper dives into cringe-worthy theatrics, gesturing to punctuate certain phrases. He actually kicks the air to commence his “Kick Off” freestyle. The rapper drops name after marquee name (Dr. Dre, Snoop Dogg, Justin Bieber, and Ariana Grande, to start) proceeding to describe gruesome acts of sexual and outright senseless violence against women. But the overwhelming tone is just grotesque gibberish.
His “freestyle” follows the release of the surprise album, Kamikaze, which was released earlier this year to quiet critics of his 2017 album, Revival, but only painted him as a sensitive old rap man who was unable to withstand the pop star bashing that pillared his career. He came under fire for using a homophobic slur against Tyler, The Creator, and then released a series of interviews that attempted to clear the air and explain the vitriol he’d expressed towards anyone that didn’t like him or his music anymore.
You can watch Eminem’s “Kick Off” freestyle below.