Meagan Good and Jonathan Majors Launch Health and Fitness Brand, Honor Culture

The celebrity couple intends to blend physical fitness with mental health and wellness.

Meagan Good and Jonathan Majors attend the 5th Annual Hollywood Unlocked Impact Awards at The Beverly Hilton on June 20, 2025 in Beverly Hills, California.
Meagan Good and Jonathan Majors attend the 5th Annual Hollywood Unlocked Impact Awards at The Beverly Hilton on June 20, 2025 in Beverly Hills, California.

Meagan Good and Jonathan Majors have announced the launch of their health and fitness brand, Honor Culture. The high-profile couple posted about the venture on social media, with images of both of them working out and the tag “Hᴏɴᴏʀ Yᴏᴜʀ Hᴇᴀʟɪɴɢ. Hᴏɴᴏʀ Yᴏᴜʀ Sᴛᴏʀy.” Honor Culture is being presented as a wellness movement, emphasizing community and physical training.

The launch kicked off back in February in Medellín, Colombia with a wellness experience called the Limitless Wellness House, hosted in partnership with Limitless X Holdings. Majors led group sessions while Good talked about the vision behind the brand.

HarlemMagazine Dreams

Majors and Good have been in the public eye since getting together just before Majors was convicted of assault in December of 2023. He was ordered to 52 weeks of probation and a domestic violence intervention program. Good talked about their relationship during an appearance on The Breakfast Club back in January. She said she hasn’t felt overwhelmed by public criticism since she and Majors got together.

“No,” Good said. “I was talking to God, and I knew I was exactly where I was supposed to be. I’ve learned that things won’t always make sense — not to me and not to others — and that’s okay, as long as you’re aligned with God and trust the path you’re on.”