Hip-Hop Photographer Jonathan Mannion on Helping Creatives Avoid Speed Bumps in Their Career

Jonathan Mannion is working to inspire the next generation. The legendary photographer has taken some of hip-hop’s most iconic photos–images that captured everything from candid moments to album covers for superstars like Jay-Z, DMX, Aaliyah and more. Now, he’s teaming with Nike to provide a guiding light for young photogs. Nike NYC’s Light Work photo exhibition is highlighting emerging, talented photographers. 

In a convo with Billboard, Mannion shared why Light Work is about more than photography. 

“There’s always meaningful work to be done in arming the next generation with information,” he explained. “All the bumps, walls, and speed bumps I hit, I want them to avoid as many of those as possible. They’re going to hit their own, for sure. But if I can craft a little bit of their way of thinking, keep them creative, give them a heads up, that’s my responsibility.”

The exhibition showcases summer basketball culture through the lens of emerging photographers, but Mannion sees what it does for young talent in terms of providing much-needed experience. 

“Working in the creative field can be incredibly joyful, but there are things to watch out for,” Mannion explains. “Helping them avoid some of those speed bumps feels like my duty. I’m passionate about people winning and being able to explore the contents of their mind to achieve great work.”

Mannion praised Nike for being committed to supporting new photographers and providing mentorship and access. He says it’s a rare opportunity.

“You have to take your hat off to Nike for embracing photography,” says Mannion. “They’re arming young shooters with tools and insight from legendary creatives. It’s not just about what I did, it’s about giving them access to layers of experience and perspective.”