The group plans to test these tactics at a show in Arkansas on May 15.
Back in March, Live Nation suspended its future concerts for the foreseeable future. Next weekend, the company will attempt to start the process of recovery.
Yahoo Finance reports that the company will test out new entrance and admission guidelines for concerts starting at a Travis McCready concert in Fort Smith, Arkansas.
The show will include “fan pods,” consisting of between two and 12 seats for fans to maintain proper social distancing. Organizers are capping the event’s capacity at 229 fans, 20% of the venue’s normal capacity. Attendees will be required to wear masks and have their temperatures taken upon entrance. Fog sprayers will sanitize the venue while limiting bathroom usage to ten people at a time. Concession stand food and beverages will come in strictly prepackaged forms.
Last week, the group submitted a memorandum requesting federal aid for lost concert revenue.
Live Nation stock shares decreased 49% since the pandemic began, after peaking at an all-time high back in February. Equity analyst Ryan Sundby believes Live Nation shares will outperform their projections due to the concert. He says the changes reveal how the industry could resume and still satisfy public health authorities. “A positive step,” he writes, “even if just a baby step toward moving more shows back onto the calendar in 2020.”