Timberland Introduces "Hip Hop Royalty" Boots
Timberland is paying homage to the 50th anniversary of hip-hop with a Hip Hop Royalty Collection, with limited edition royal purple boots.
Timberland is the latest fashion company to celebrate HipHop50. The brand has debuted their Hip Hop Royalty Collection, featuring limited-edition royal purple 6-inch boots, a matching bucket hat and the original Timberland. The limited-edition boot represents the four pillars of hip-hop – MCing, DJing, breakdancing and graffiti – with additional details to hip-hop's foundation including a graffiti stencil logo and microphone chord laces. On the tongue of the boots are Sedgwick Ave. street sign, a nod to hip-hop's birthplace in the Bronx.
Starring in the campaign is rising Brooklyn rapper Lola Brooke, best known for her breakout hit "Don't Play With It."
"Hip Hop has impacted our brand enormously over the past five decades, so we’re proud to present Brooklyn MC, @lola.brooke, who is one of the voices carrying Hip Hop into the next 50 years, in the Timberland Hip Hop Royalty Boot,” reads a caption from Timberland's Instagram account.
“Having the opportunity to design in celebration of both boot and Hip Hop culture is a huge honor for me,” said senior footwear designer Chris Dixon. “The Hip Hop Royalty Boot project is Timberland’s way of giving Hip Hop its flowers and showing appreciation for what they have done for the brand. I am really happy to partner with Timberland and give young creatives something I did not have as a kid, which is the empowerment of creativity.”
The Hip-Hop Royalty Premium 6-inch Waterproof Boots are available online for $210 USD.